By Maayan Cohen and Reuters
The number of members on the Israel network of Facebook, the social networking site, has jumped by 100 percent since mid-October, from 74,000 to 152,000.
Israeli Facebook users are considered to comprise a "quality audience" - users between the ages of 25 and 40 who are "early adapters," or among the first users of new technologies.
As was reported by TheMarker last week, Israeli advertisers are now beginning to publicize on the popular site.
Tamir Gordon, CEO of the advertising company "Ark Interactive," told TheMarker last week that their clients expressed interest in joining Facebook after hearing about it from their friends. He said that establishing a presence among a target audience via Facebook costs roughly NIS 15,000-20,000, approximately ten times less than the cost of doing so via Walla, the Israeli Internet portal.
Until recently, a company could advertise on Facebook only through the use of banners, but this changed last week, when the social network unveiled a new advertising system that will let companies introduce ads into the user pages of its 50 million members, and launch dedicated pages on the site for their brands.
The new "Facebook Ads" system will allow users to have their online behavior, including advertiser sites they visit or the products they buy, appear on the news feeds if they choose.
Advertisers that join the program can also pay for a small ad for their product to appear any time it is mentioned on a news feed. Such ads appear on a personal page that only the user sees, and not on their public profiles
Very good article. I was
Very good article. I was recently blogging on The Netflix Prize, which deals with the quality of the recommendation. However, conclusions are drawn primarily off of user ratings. People don't seem to bother rating on facebook, I know I don't. I wonder what correlations exist there...
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Domenech oversaw a stuttering, ugg stripe cablebut ultimately successful World Cup qualifying campaign,nike outlet and the France Football Federation (FFF) confirmed last week there would be no change of coach.
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